May 12, 2021

Is Partnering the Answer to Your Pandemic Tech Pressures?

A look at how the COVID-19 pandemic has changed healthcare tech development and how partnering with the right vendor could be your best answer to move forward. 

Since the pandemic has started roadmap rollout timelines shriveled from years to months, pushing healthcare companies into uncharted waters. The result has been a new standard set by your customers and your competitors. They know what’s possible — and now, those short development times are the new status quo. 

For companies like yours, this means a need to rethink the way you access talent, skill, and the way you approach your strategic partnerships. We’ve watched what’s happened during our 15 years of experience in the industry, partnering with companies like Microsoft, AWS, and Redox, Human API and we want to share our insights to help you adapt to the next normal. 

It’s difficult to underestimate just how much the COVID-19 pandemic has changed healthcare’s relationship with and needs for technology. The following changes stand out. 

Consumers Have New Expectations

The consumerization of healthcare has been at play for years, with the “patient-consumer” demanding experiences that more closely resemble those in verticals like retail and finance. But there is an important distinction that separates healthcare from other industries. Healthcare is incredibly complex, meaning that your goal in healthcare can’t be to simply mimic what’s happening with tech solutions in personal banking or restaurants. 

For example, patients are being given access to clinical notes from their doctors, opening up a world of potential in improved communication, but also challenges in navigating the collaborative decision-making process between patient and provider. Changes like these, and the concept of the “digital front door” (i.e., provider websites and mobile apps that include scheduling, patient portals, telemedicine, and patient education) are pushing demands for a healthcare-specific approach to software. 

Your healthcare products and solutions should reflect this dynamic — and should ultimately support both patients and providers in navigating this new world.  

Legislation Is Pushing Tech Demands Forward

But it’s not just patients driving change. At the end of last year, the Centers for Medicare & Medicaid Services (CMS) released a final rule that amounted to a massive telehealth expansion, allowing providers to practice at the top of their license with fewer administrative barriers. 

This shift has opened up new opportunities and challenges in tracking the use of these services and supporting reimbursement. Digital devices and services will need to keep up with this new level of complexity and interoperability if they want to stay competitive. 

The IoMT Is Coming of Age

We’ve only seen a glimpse of the potential of the Internet of Medical Things (IoMT), meaning companies should consider increasing their IoMT development capacity. 

Factoring in the use of new devices like portable ultrasounds and ECG smartwatches, the demands for managing, transferring, and analyzing health data are huge. The devices and solutions of the future should be developed with this new dynamic in mind. With its low latency and higher load capacity, the application of 5G in healthcare is expected to usher in a new generation of healthcare delivery, expanding the use of the devices and wearables that conduct remote patient monitoring, support medication adherence, and enable personalized care.


Healthcare is entering a new age where the question isn’t whether to partner — it’s how to choose the best partner to optimize your initiatives. From the technical to the managerial, after distilling over 300 projects into engagement models that optimize cohesion, we’d love to share our insight with you to help answer your partnering questions.

Start here to learn more. 


Author: Engagement Team
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